Showcasing farm expertise in Alberta

As part of a co-branded campaign with SGI CANADA focused on farm insurance, Westland was a sponsor of two large farm industry events in Alberta in October and November. These trade shows are well-known in the farm and agricultural space and also attract audiences from heavily farm-populated areas around the province and beyond.  
 
From Oct. 2-6, as part of our sponsorship we had an activation space set up at the Canadian Country Expo, the official trade show of the 50th anniversary of the Canadian Finals Rodeo and of Rodeo Week in Edmonton. Hosted at the Edmonton EXPO Centre, the Canadian Country Expo is centered on bringing together enthusiasts, families, and professionals to celebrate Western culture and heritage. As an exhibitor, we were in company with local and regional businesses specializing in Western lifestyle products and services, and we were seen by over 8,000 attendees per day! 
 
A few weeks later between Nov. 6-9, our commercial staff supported our activation space and sponsorship at Farmfair International in Edmonton which is Alberta’s largest beef cattle show and one of Canada’s top livestock and agricultural exhibitions. This year saw over 20,000 attendees from the industry and celebrated the event’s milestone 50th anniversary! 
 
Participating in events like these showcases Westland’s dedicated farm expertise and reinforces our dedication to providing the best in insurance services. These sponsorships were made possible through the support of SGI CANADA.

Photography supplied by Westland staff, Canadian Country Expo, and Farmfair International