Westland Insurance Acquires Freeman Insurance in Innisfail, Alberta


March 17, 2022, Surrey, BC/Territories of the Coast Salish (Kwantlen, Katzie, Semiahmoo, Tsawwassen first nation) Territory – Westland Insurance Group Ltd., Canada’s largest independent Canadian-owned brokerage, is pleased to announce the acquisition of Freeman Insurance Agencies in Innisfail, Alberta. Freeman has been serving Innisfail and surrounding communities since 1946, providing solutions for residential, personal, auto, farm, commercial and life insurance.

“Through two generations of ownership, Freeman Insurance has been dedicated to its community, providing consistently exceptional and reliable client service across a broad range of insurance needs. Vicki and Paul Livingstone lead a group of professionals that’s recognized for its commitment to excellence and product knowledge,” says Jamie Lyons, President and Chief Operating Officer of Westland. “We’re excited to welcome the great team at Freeman and to expand our presence in the Edmonton – Calgary corridor, and to continue serving more communities in Central Alberta.”

With these acquisitions, Westland has over 2,200 employees serving communities across Canada, from B.C. to the Maritimes.

About Westland Insurance Group

Westland Insurance Group is one of the largest and fastest-growing independent insurance brokers in Canada. Trading over $3.5 billion of premium, Westland continues to expand coast to coast. Westland’s brokers provide expertise and advisory-based services across commercial, personal, employee benefits, farm, and specialty insurance segments. Westland has remained committed to supporting its clients, industry partners and local communities. For more information, please visit westlandinsurance.ca


Media Contact:

Westland Insurance Group Ltd.
Jessica Thiessen, Director, Corporate and Change Communications
Phone: 778-288-7894
[email protected]