Five 2024 Canadian commercial insurance trends to watch for


The commercial insurance landscape in Canada is headed for significant transformation amidst fast-paced technological advancements, shifting customer preferences, and economic uncertainties. This blog post delves into the pivotal trends that will shape the Canadian commercial insurance market in 2024. Staying informed and prepared for these changes is crucial to outpace the competition and ensure your business’s financial stability.


1. The increasing importance of cyber liability insurance

In the digital age, businesses are increasingly dependent on technology, making them vulnerable to cyber threats. For instance, a retail business might face a data breach exposing customers’ credit card information. Recognizing these risks, companies are investing more in cyber liability insurance. The Canadian commercial cyber insurance market size is projected for high growth, indicating a surge in demand. Insurance providers are expected to respond by offering comprehensive cyber liability insurance that covers various scenarios, from data breaches to ransomware attacks.


2. The era of customized insurance solutions

Businesses today have unique needs and risks. For example, a construction company faces different risks than a software development firm. Recognizing this, businesses seek personalized insurance solutions. These bespoke policies offer flexibility, enabling businesses to manage costs while securing necessary coverage. Insurance providers are expected to respond by offering tailored policies, such as specialized coverage for construction accidents or software glitches.


3. Climate risk coverage gains momentum

Canada’s increasing exposure to climate risks, such as wildfires in British Columbia or flooding in Quebec, has made businesses more aware of the need for climate risk coverage. Insurance providers are expected to respond by offering coverage options that help businesses cope with the financial impact of climate change-related events. For instance, a farming business might seek coverage for crop losses due to droughts.


4. The influence of artificial intelligence (AI) and big data analytics

AI and big data analytics are revolutionizing the commercial insurance sector. For example, AI can help insurance providers automate claim processing, reducing the time and cost involved. Similarly, big data analysis can help predict risk more accurately. Insurance providers may use big data to analyze past claim data and identify patterns, helping them price their policies more accurately.


5. Transitioning towards a circular economy

The circular economy model aims to reduce waste and dependence on finite resources. For instance, a manufacturing company might adopt this model by reusing materials or sourcing from renewable resources. As more companies embrace this model, insurance providers are expected to develop new policies tailored to these businesses. For example, they might offer coverage for the unique risks associated with using recycled materials.

The commercial insurance market in Canada is on the brink of substantial changes. Businesses must stay abreast of market trends, assess their unique risks, and partner with the right insurance provider. By doing so, they can position themselves to manage their risks accordingly. “Understanding and adapting to these trends is not just about staying competitive—it’s about creating a resilient brokerage business ready to face the future,” says Douglas H. Morrow, SVP, Commercial, Alberta and British Columbia at Westland Insurance Group. “At Westland, we’re committed to helping our clients navigate these changes and better secure their business’s future.”

Connect with us to review your current insurance policies, discuss your unique risks and operations, and find the perfect insurance policy for your business. Visit our commercial solutions page if you’d like to read more about our commercial insurance solutions.