Group Benefits

Westland Benefits integrates the boutique advisory culture of local group benefits brokerages with the expansive resources and market access of Westland Insurance, offering tailored solutions to meet each client’s needs. Drawing from a diverse portfolio of eight independently operated brokerages, we have the ability to match clients with the most suitable group benefits brokerage based on factors like geography, industry and business size, ensuring a seamless partnership. Furthermore, all of our brokerages have a reputation for providing the highest levels of client service and delivering data-driven solutions that maximize value.

Submit a group benefits enquiry and we’ll match you with the brokerage best suited to your business needs.

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Meet our group benefits brokerages

Our network of group benefits providers is dedicated to offering cutting-edge industry expertise, outstanding service and guidance, and data-driven solutions aimed at optimizing budget allocation.

The Winch Group Ltd.

The Winch Group specialize in employee benefits. The strength of their market relationships coupled with their expertise in coverage enables them to be dynamic advocates on their clients behalf.

Montridge Advisory Group Ltd.

Montridge is one of Canada’s premier benefit advisors, and their strategic alliances across North America allow them to provide clients with the solutions needed to succeed.

Hubbard Insurance Group

Hubbard Insurance Group offers tailored benefit solutions, holistic coverage integration, and dedicated advisors for efficient administration, enhancing employer-employee relationships.

Prime Benefits Group

Prime Benefits Group build long-term, mutually beneficial business relationships with their clients supported by professional respect, integrity, honesty and dedication.

Sigurdson Financial Group

Sigurdson Financial Group has over 50 years of industry experience, and has built a strong group benefits division, with assets under administration in excess of 100 million dollars.

Dupuis Langen

Dupuis Langen design, implement and service employee benefit plans, and act in the best interest of clients by providing unbiased advice, quick response times and value-added benefits.

Calow Benefits

Calow Benefits deliver expert guidance tailored to their client’s unique needs, all while fostering strong, enduring relationships with business owners and HR professionals.

Synergy Benefits

Synergy Benefits partner with their clients to design, implement and maintain innovative benefits arrangements. Their partnership approach is based on trust and integrity.

Why choose Westland for your group benefits?

Our aim is to help create a comprehensive, sustainable and value-added benefits solution that fosters employee engagement and well-being.

Boutique, advisory culture

We act as an extension of your HR team, and build long standing relationships that produce positive business and well-being outcomes

Access to markets

Our access to national and international insurance capacity guarantees a world-class group benefits program

Industry expertise

We focus on understanding your needs and delivering a best-in-class program, prioritizing value over just selling a product

Data-driven solutions

We'll identify over or underutilized benefits, optimizing your budget, and replace problem areas with better solutions

Rollout support

We'll help integrate your benefits program into your company culture, supporting rollout with tools for ongoing employee education


We'll ensure you understand the full value of your offerings, are aware of coverage pitfalls, and stay informed about changes impacting your plans

Integrated offerings

Access a wider product choice through Westland Insurance, including integrated group benefits and business insurance solutions

Award-winning service

Westland Insurance is Insurance Business Canada's 'Big Brokerage of the Year' 2023 award winner, and a 2023 5-star brokerage

Driven by purpose

Since 1980, we've supported our local communities. Each year, we commit $1m+ into initiatives spanning DEI, food insecurity and more

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Westland’s group benefits coverage options:

  • Comprehensive employee and group benefits programs
  • Extended health and dental insurance
  • Disability insurance
  • Critical illness insurance
  • Corporate-owned insurance for executives
  • Individual life insurance
  • Group retirement & savings plans
  • Travel and expatriate insurance
  • Business insurance
  • Spending accounts

Group benefits explained

Investing in group benefits for your employees is a win-win situation. Not only does it demonstrate your commitment to their well-being, but it also offers numerous advantages for your business, including:

  • Attraction and Retention: In today’s competitive job market, offering group benefits can make your business stand out and attract top talent. Additionally, having comprehensive benefits packages can help retain current employees.
  • Employee Satisfaction: By providing employees with health and wellness benefits, you are showing that you value their physical and mental well-being. This can lead to increased job satisfaction, productivity, and motivation.
  • Cost Savings: Group benefits is a tax-efficient form of compensation for both employees and employers. Group benefits allows your business to enjoy potential tax breaks and lower rates when compared to individual insurance plans. Also, proactively supporting your employees’ health and well-being can result in productivity gains from physical and mental wellness.

Group benefits are insurance plans that cover a group of people, such as employees of a company, whereas individual benefits are plans that an individual purchases for themselves and their family.

Yes, benefit premiums paid on behalf of the employee are generally tax deductible to the employer. However, the taxability to the employee varies by benefit line. Also, benefit premiums are subject to provincial premium taxes in ON & QC.

Benefit Are employer premium contributions taxable to employee? Are employee contributions eligible for tax deductions or credit? Are benefits taxable when received by the employee?
Life insurance YesNoNo
AD&D YesNoNo
Dependent life YesNoNo
Critical illness insuranceYesNoNo
Short-term disabilityNoNoYes/No*
Long-term disabilityNoNoYes/No*
Extended healthNo+YesNo
Dental careNo+YesNo
Employee assistance programsNoNoNo
+Yes, if employee resides in Quebec.
*Yes, if disability benefit premiums are paid by the employer. No, if disability benefit premiums are paid by the employee.

Yes, we offer customizable group benefits solutions to fit the unique needs of your business.

Providing group benefits shows your commitment to your employees’ well-being and can help attract and retain top talent, increase job satisfaction, and offer cost-saving benefits for your business.

Our experienced team will work closely with you to understand your business and employees’ needs so we can provide the best group benefits options for you to choose from.

Group benefits enquiry form

Submit a group benefits enquiry and we’ll match you with the brokerage best suited to your business needs.

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