April 25, 2023 – Westland Insurance has partnered with the Toronto Arrows Rugby Football Club, Canada’s first and only professional rugby union team.
“We’re thrilled about partnering with Westland Insurance, an organization that shares the same energy and enthusiasm for Canadian sport and investment in communities,” said Rahul Srinivasan, Toronto Arrows Chief Commercial Officer. “Westland Insurance is very supportive of our overall mission of being Toronto’s most accessible professional sports team and together we’ve developed a number of strategies that ladder up to growing rugby in our communities.”
“We’re incredibly excited to partner with the Toronto Arrows and support their journey in Major League Rugby,” said Jamie McCalman, Director of Brand & Marketing at Westland Insurance. “Rugby’s a sport we’re passionate about at Westland Insurance, including me personally having played it growing up in Scotland and Australia.”
“We’re also delighted with the alignment between this partnership and Westland’s Amplifying Communities strategy, where we seek to invest into projects and programs that positively contribute to the fabric of communities across Canada.”
Included with our partnership is commercials on TSN, banners and in game graphics through the live broadcasts, and the opportunity to have a booth at home games throughout the season. Westland Insurance was the game day sponsor for the April 23rd game, where we had staff from 6 branches out meeting with fans in attendance and taking in the game. Westland Insurance is also the presenting partner for the “Tries for Tickets” social media campaign, this is designed to open up ticketing opportunities for Arrows partner community-engagement operations and donated to the Toronto Inner-City Rugby Foundation children.